For my GCSE production piece as a group we decided to make a music video. The first thing we decided to do when we picked our groups was to choose the perfect song. This was really difficult because there was so many songs we liked and so many videos that we also enjoyed watching. After much discussion and argument we settled on what we thought would be the perfect song, 'Love Is Gone' by David Guetta. We thought this was the perfect choice as the lyrics to the song were really easy to understand, and would be easy to film and would give us a good choice in effects to use later on.
However, we found out it wasnt as easy as it seemed when we wrote our treatment. Our plan for our video seemed confusing, and we decided that it wouldn't be clear what was happening when people watched it. Therefore, our plan changed and a new idea for the video was in force.
Following this, we created a storyboard.
Another problem we came across was not having filmed enough footage for our video and we had certain parts of the song without scenes filmed. This caused problems amongst the group as certain team members felt we were making the work harder and more complicated for ourselves.
When it came to using the macs everyone became a little frustrated as the software (final cut) did not always seem correctly installed.
Ethically, we suddenly thought that we may have a problem with one of our scenes. We had filmed one of our actors on the toilet, with a magazine covering essential parts. We discussed whether this was suitable for our audience and asked fellow members of the class, whether or not they found it appropriate. After discussions, we decided to include this scene as many people found it amusing and funny, rather than offensive. I personally felt that the scene was acceptable, and added a humorous edge to the love story.
As i have just mentioned, the use of humor within the video i.e tim in the bathroom, links to the target audience because it reflects the sense of humor of most teenagers. Also, the romantic side to the story reflects modern teen relationships. The fact that the video is in black and white suggests more drama involved in a teenage relationship. I spoke to a focus group and asked their opinion of the video to which they responded positively, stating that one of the things they liked most about the video was the way the video was cut in time with the music. They stated that this made the video seem "fast paced and quirky".
In relationship to professional music videos, my video didnt seem as glossy and glamorous as we didn't have the necessary lighting, quality of camera equipment and budget. However, i feel one of the positives about the video was the quality of acting, and good use of mise en scene. We used a range of suitable locations, which were relevant to the theme of our video as they were local places, not too ambitious.
In my music video there is a scene where the opening of the door goes to the beat of the music. This initially happened due to copy and pasting errors, however on reflection i decided that this was a good effect and would make my video original to the rest of the groups efforts, as we had the same clips to work from.
My video would ideally be shown on tv shows such as T4 on a saturday morning, inbetween interviews and commonly shown programmes, as interviews may attract one time viewers, and commonly shown programmes would create a fixed audience that matched my target audience.
If i was to do this project again, i would have chosen different people to work with, as i feel the work would of been done quicker if i wasn't working with close friends. Also, i think it would have been easier and more organised if every team member was assigned a specific role within the production team.
If more time was spent at the start, planning exactly what was needed to be done including which shots and props were going to be used, then the filming process could have been made a significant amount shorter, and lessened the work load.
Another problem we came across was not having filmed enough footage for our video and we had certain parts of the song without scenes filmed. This caused problems amongst the group as certain team members felt we were making the work harder and more complicated for ourselves.
When it came to using the macs everyone became a little frustrated as the software (final cut) did not always seem correctly installed.
Ethically, we suddenly thought that we may have a problem with one of our scenes. We had filmed one of our actors on the toilet, with a magazine covering essential parts. We discussed whether this was suitable for our audience and asked fellow members of the class, whether or not they found it appropriate. After discussions, we decided to include this scene as many people found it amusing and funny, rather than offensive. I personally felt that the scene was acceptable, and added a humorous edge to the love story.
As i have just mentioned, the use of humor within the video i.e tim in the bathroom, links to the target audience because it reflects the sense of humor of most teenagers. Also, the romantic side to the story reflects modern teen relationships. The fact that the video is in black and white suggests more drama involved in a teenage relationship. I spoke to a focus group and asked their opinion of the video to which they responded positively, stating that one of the things they liked most about the video was the way the video was cut in time with the music. They stated that this made the video seem "fast paced and quirky".
In relationship to professional music videos, my video didnt seem as glossy and glamorous as we didn't have the necessary lighting, quality of camera equipment and budget. However, i feel one of the positives about the video was the quality of acting, and good use of mise en scene. We used a range of suitable locations, which were relevant to the theme of our video as they were local places, not too ambitious.
In my music video there is a scene where the opening of the door goes to the beat of the music. This initially happened due to copy and pasting errors, however on reflection i decided that this was a good effect and would make my video original to the rest of the groups efforts, as we had the same clips to work from.
My video would ideally be shown on tv shows such as T4 on a saturday morning, inbetween interviews and commonly shown programmes, as interviews may attract one time viewers, and commonly shown programmes would create a fixed audience that matched my target audience.
If i was to do this project again, i would have chosen different people to work with, as i feel the work would of been done quicker if i wasn't working with close friends. Also, i think it would have been easier and more organised if every team member was assigned a specific role within the production team.
If more time was spent at the start, planning exactly what was needed to be done including which shots and props were going to be used, then the filming process could have been made a significant amount shorter, and lessened the work load.
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