I planned my treatment carefully, watching many music videos on youtube, DVD's and researching music lyrics by different artists. It is important to plan in an organized way, and to look at other peoples work in detail and take notes/screen grabs. This gives ideas about how other music videos attempted to entertain the audience and whether they succeeded or not. One of the problems i encountered along the way was finding a song with interesting lyrics, that didn't already have a music video. I thought it was better that the song didn't already have a video, as that way all the ideas would be my own, and i couldn't be persuaded by anything in an existing video.
I really liked Britney's video for 'Womanizer'. There are so many points that allow it to appeal to its audience, for example the way she puts the message of the man being a womanizer across. She does this with one man, and her changing costume/hair, playing the roles of several different women, and the womanizer not realizing. Also there are certain technical details that are worth watching out for, the close ups of Britney are particularly interesting because the way they are shot allows us to see how beautiful she is, and more importantly, how her hair is at the moment. Also, seeing the location, clothing and effects used to perfect her image as in other videos she's made grabs our attention. The fact that the woman is the stronger character in the video and not the man makes it appeal to women more, as this is unusual. Some scenes are very outrageous but this is not uncommon for a Britney video. Her fans would be expecting this on some level, and 'Womanizer', seeing Britney driving cars with her foot, fails to disappoint.
With a product such as 'My Baby' by Britney Spears, the audience may be expecting a really soft, calm video because of the kind of song it is. My idea does fit in with the lyrics as the video i have planned is like a short re-run of Britneys life, and the clips are all very moving. Although it fits in, my idea is quite unoriginal as i've put all the scenes in black and white, apart from Britney being in colour to capture her emotions with clothing more, and to draw attention to her.
Most of Britneys music videos are very typical and refer to the genre characteristics of girly pop; dance routines, big costumes/dresses. The video i have planned, is slightly different. There are no dance routines, and no big dresses. Clothing however, will be used in different ways to grab attention, and in the opposite way, making people blend into the background more. As it is different , and not something people would normally see from Britney, it will draw peoples interest, making the video more successful.
My idea has been developed for an audience of mainly girls. I think they would be able to relate to it more as the song is about a mothers life being completed when she has her baby. I've used close-ups to capture the emotion, because the story behind this song is really emotional after fans watching Britneys struggle in life with her own two young sons. Panning shots appear alot during the flashback scenes, with lots of different shots being used inbetween. This is because the memories are played back like a short movie.
Some of the current media output is similar to my idea with the flashback video, but as the song is individual, i think my idea for the video will stand out and give it sucess, especially with such a targeted audience.
I think it would perform well within current media practice because i have attempted to re-package Britney as a more sensitive and vunerable woman rather than the object that appears in her previous music videos.
If i were to attempt this again i would choose a song with more varied lyrics so that my video could be more interesting and different, but i think my idea worked really well considering the lyrics are quite basic.
On the other hand, the very spesific audience held me back a little, and i think if the song had been open to a bigger audience, then i could have developed my ideas further. But i think considering the constraint, i think i planned my ideas well.
Another constraint i had to consider while planning for my music video was, when changing Britney's image, whether this could potentially lose some of her original fan base.
I really liked Britney's video for 'Womanizer'. There are so many points that allow it to appeal to its audience, for example the way she puts the message of the man being a womanizer across. She does this with one man, and her changing costume/hair, playing the roles of several different women, and the womanizer not realizing. Also there are certain technical details that are worth watching out for, the close ups of Britney are particularly interesting because the way they are shot allows us to see how beautiful she is, and more importantly, how her hair is at the moment. Also, seeing the location, clothing and effects used to perfect her image as in other videos she's made grabs our attention. The fact that the woman is the stronger character in the video and not the man makes it appeal to women more, as this is unusual. Some scenes are very outrageous but this is not uncommon for a Britney video. Her fans would be expecting this on some level, and 'Womanizer', seeing Britney driving cars with her foot, fails to disappoint.
With a product such as 'My Baby' by Britney Spears, the audience may be expecting a really soft, calm video because of the kind of song it is. My idea does fit in with the lyrics as the video i have planned is like a short re-run of Britneys life, and the clips are all very moving. Although it fits in, my idea is quite unoriginal as i've put all the scenes in black and white, apart from Britney being in colour to capture her emotions with clothing more, and to draw attention to her.
Most of Britneys music videos are very typical and refer to the genre characteristics of girly pop; dance routines, big costumes/dresses. The video i have planned, is slightly different. There are no dance routines, and no big dresses. Clothing however, will be used in different ways to grab attention, and in the opposite way, making people blend into the background more. As it is different , and not something people would normally see from Britney, it will draw peoples interest, making the video more successful.
My idea has been developed for an audience of mainly girls. I think they would be able to relate to it more as the song is about a mothers life being completed when she has her baby. I've used close-ups to capture the emotion, because the story behind this song is really emotional after fans watching Britneys struggle in life with her own two young sons. Panning shots appear alot during the flashback scenes, with lots of different shots being used inbetween. This is because the memories are played back like a short movie.
Some of the current media output is similar to my idea with the flashback video, but as the song is individual, i think my idea for the video will stand out and give it sucess, especially with such a targeted audience.
I think it would perform well within current media practice because i have attempted to re-package Britney as a more sensitive and vunerable woman rather than the object that appears in her previous music videos.
If i were to attempt this again i would choose a song with more varied lyrics so that my video could be more interesting and different, but i think my idea worked really well considering the lyrics are quite basic.
On the other hand, the very spesific audience held me back a little, and i think if the song had been open to a bigger audience, then i could have developed my ideas further. But i think considering the constraint, i think i planned my ideas well.
Another constraint i had to consider while planning for my music video was, when changing Britney's image, whether this could potentially lose some of her original fan base.
